Sales vs. Marketing – Irrelevant nonsense

A constant debate over many years, who should support the other, what will impact be on bottom line, what are marketing really returning… sales can deliver hard numbers on roi etc…

All this is really irrelevant nonsense, neither will be truly successful without each other… they are just composed by different types of people with different characteristics and objectives to meet.

Marketing help building the awareness, desire, interest for products and services and interconnect with sales and all other relevant parties to execute the transactions needed to deliver a product and collect the payment for this product no matter if it is in knowledge, money or any other form…

Traditional Media vs. Social Media… same same discussion…

The only certainty is that if you do not understand the needs and behaviors of the people you want to talk to… you will never be truly successful!

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